# Homelegance Research Notes ## Company Profile - **Founded:** 1984 - **HQ:** Fremont, California - **Business Model:** Sole WHOLESALE business — does NOT deal with end users / general consumers - **Products:** Designs, develops, and wholesales furniture - **Categories:** Bedroom, Dining, Youth, Seating, Occasional, Office, Accent, Media, Lighting, Mattress - **Collections:** Isla (modular seating), Sloane (youth/children), Lofton (modern elegance), Accent Chairs - **Distribution:** Multiple distribution centers throughout US and Canada - **Website:** homelegance.com — B2B focused, retailers/dealers are the primary audience ## Key Customer Interactions - Dealer Locator feature for consumers to find vendors - Parts and service requests for purchased furniture - Warranty inquiries (limited warranty) - Catalog requests - Pricing inquiries (wholesale) - Product search and comparison - New arrivals and best sellers browsing - Video gallery and inspiration content ## Chatbot Opportunities for B2B Furniture Wholesale 1. **Dealer/Retailer Support:** Order status, pricing, catalog requests, account management 2. **Product Discovery:** Help dealers find products by category, collection, style, dimensions 3. **Parts & Warranty:** Streamline parts requests and warranty claims 4. **Consumer Redirect:** Direct end consumers to authorized dealers 5. **Lead Generation:** Capture new dealer/retailer inquiries 6. **FAQ Automation:** Answer common questions about shipping, returns, policies